Created for Atlassian Williams Racing, this collection of graphics was developed to celebrate Carlos Sainz's home race at the 2026 Spanish Grand Prix.
The project explored a hand-drawn illustrative approach, using digitally rendered sketches to capture the energy, personality and atmosphere surrounding race weekend in Barcelona. Rather than relying on conventional motorsport graphics, the artwork was designed to retain the character and spontaneity of the original drawings throughout the final execution.
The collection features two distinct creative perspectives. The first centres around one of the most recognisable helmets on the Formula 1 grid, while the second takes inspiration from Barcelona itself, combining the city, circuit and race-day energy into a collectible graphic narrative.
From initial sketch development through to final apparel application, the project demonstrates how illustration, storytelling and product design can come together to create engaging fan-focused merchandise that feels both authentic to the sport and relevant beyond race day.
Williams F1 x Carlos Sainz Sketched Helmet
Williams F1 x Carlos Sainz Sketched Helmet Graphic Tee
Williams F1 x Carlos Sainz Sketched Helmet
Williams F1 x Carlos Sainz Barcelona Graphic Tee
